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Big Joe Launches New Basic Series of Forklifts

Monday, December 7, 2009

LOMBARD, IL — The Big Joe Basic Series of electric forklifts officially launches today. The new series of value oriented forklifts is now available through more than 150 Big Joe forklift dealers across North America as a means to compete with price point imports and online retailers currently in the market.

“This new line of forklifts will surprise people” explains Kevin Pletch, Dealer Sales Manager at Big Lift LLC – which manages the Big Joe brand and factory. “These trucks maintain the rugged construction that our brand is known for at a price that is hard to beat.” The launch of the Big Joe Basic Series includes the S30 walk behind straddle truck, the C22 walk behind counterbalanced truck, the M22 manual stacker, and two electric pallet trucks; the PTE30 and PTE45 designed for medium duty applications.

In addition to developing this new truck series, the management team at Big Lift LLC. also unveiled today a new distribution program that will maintain factory stock of Basic Series products across the country at several regional locations. “With our newly improved distribution footprint and product availability we are changing how we do business”, says Bill Pedriana, Director of Sales and Marketing for the company. “Our distributors have asked us to reinvent ourselves to combat low price competitors that have flooded the market in recent years, and with this product line we are now proving that we have heard their call.” To continue to meet the needs of the brand’s traditional base of heavy duty industrial users, Big Joe’s core line-up of rugged walk behind or “walkie” forklifts will continue to be built at the Big Joe factory in Wisconsin Dells, Wisconsin.

Big Joe electric walk behind forklifts have been a mainstay in North American factories and warehouses for over 50 years. Owned by Big Lift LLC of Lombard Illinois, the Big Joe brand of industrial vehicles, which can be viewed at are widely known for their ease of use, stout construction and low operating costs.

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