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February 2016 Digital Edition

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February is American Heart Month

February 1, 2016

Poor diet, lack of exercise and other major risk factors for heart disease and stroke are responsible for at least 25 percent of companies’ healthcare costs. Is it any wonder that investing in the health of employees is one of the best... Read more about February is American Heart Month

Take care of your equipment and it will take care of you! #130

January 18, 2016

As easy as it is today, cleaning the floors were as difficult and time consuming years ago. There are in today’s market, equipment that make sweeping and/or scrubbing that surface very quick indeed. Take the Advance Captor as a very good... Read more about Take care of your equipment and it will take care of you! #130

Are you treating your customers like dogs?

December 15, 2015

Having recently been introduced to a shameful statistic, I thought it timely to give you my opinion on this subject. See if you can swallow this dose of reality: When interviewed, travel agents believe they retain 78% of their paying customers.... Read more about Are you treating your customers like dogs?



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Bad News Travels Fast! (Another true Story)

Monday, March 1, 2010

Just yesterday I was sitting at a conference table with my wife, my son, his fiancé and a restaurant meting planner. Yep. The kid is tying the knot in the Fall. Don’t tell him I said so, but I think he may be marrying “up.” We endorse his choice.

In the first 20 seconds of the meeting, the wedding being held earlier in the day was referenced and the florist name was requested. BANG!

And I quote, “Perhaps I shouldn’t say this, but the florist in question is the absolutely worst one I have ever seen. Just awful.”

I responded with, “Perhaps you shouldn’t candy-coat your opinion. Can you tell us how you really feel?”

Ladies ad gentlemen in my expanding and growing audience, I hope this morning’s message is clear. If not, let me candy-coat it for you.

“If you screw up, word will get around ... fast ... quickly ... pronto ... expeditiously ... with god speed ... often without an asterisk or your side of the story attached.

It may even end up on the internet. Who knows?

Bottom Line: If you are not damn good at what you do, get damn good.

Bad news is not buried with the deed. It has a shelf life which probably is embellished with a little creative license to make it even juicer as time unfolds.

The truth is, and the unfortunate reality of the situation, as one-sided and opinionated as this testimonial might be, I do not feel it is my obligation to sleuth out the truth or endorse the statement as being fictitious and unfair.

I believe I have better things to do with my time. I simply will search for a different florist. So shoot me.

If --- I say if --- you do screw up (and chances are you will before the Mets win another World Series) you better fix your goof ASAP and then fix it some more.

It takes, months and even years to land a new account ... and milliseconds to lose one. Unfair? Maybe. Reality/ Absolutely.

As former NFL great Merlin Olsen once said, “If I am not practicing, and my competitor is, when we meet, he/she will beat me.”

You can take this quote to the bank. If you are not practicing your trade daily, start practicing your trade daily.

My name is still Mike Marchev ... and I endorse this essage.

Visit www.marchev.net

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