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Bad News Travels Fast! (Another true Story)

Monday, March 1, 2010

Just yesterday I was sitting at a conference table with my wife, my son, his fiancé and a restaurant meting planner. Yep. The kid is tying the knot in the Fall. Don’t tell him I said so, but I think he may be marrying “up.” We endorse his choice.

In the first 20 seconds of the meeting, the wedding being held earlier in the day was referenced and the florist name was requested. BANG!

And I quote, “Perhaps I shouldn’t say this, but the florist in question is the absolutely worst one I have ever seen. Just awful.”

I responded with, “Perhaps you shouldn’t candy-coat your opinion. Can you tell us how you really feel?”

Ladies ad gentlemen in my expanding and growing audience, I hope this morning’s message is clear. If not, let me candy-coat it for you.

“If you screw up, word will get around ... fast ... quickly ... pronto ... expeditiously ... with god speed ... often without an asterisk or your side of the story attached.

It may even end up on the internet. Who knows?

Bottom Line: If you are not damn good at what you do, get damn good.

Bad news is not buried with the deed. It has a shelf life which probably is embellished with a little creative license to make it even juicer as time unfolds.

The truth is, and the unfortunate reality of the situation, as one-sided and opinionated as this testimonial might be, I do not feel it is my obligation to sleuth out the truth or endorse the statement as being fictitious and unfair.

I believe I have better things to do with my time. I simply will search for a different florist. So shoot me.

If --- I say if --- you do screw up (and chances are you will before the Mets win another World Series) you better fix your goof ASAP and then fix it some more.

It takes, months and even years to land a new account ... and milliseconds to lose one. Unfair? Maybe. Reality/ Absolutely.

As former NFL great Merlin Olsen once said, “If I am not practicing, and my competitor is, when we meet, he/she will beat me.”

You can take this quote to the bank. If you are not practicing your trade daily, start practicing your trade daily.

My name is still Mike Marchev ... and I endorse this essage.

Visit www.marchev.net

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