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Applied Energy Solutions Launches Corporate Rebranding

Friday, August 9, 2013

Applied Energy Solutions, LLC, a premier industrial battery charger manufacturer, announced that it has rebranded. With the adoption of its new brand, logo and product logos, Applied Energy Solutions has simultaneously launched their redesigned website http://www.appliedenergysol.com/. The rebrand is the outcome of the company’s growth over the past few years. The rebranding will foster clearer company recognition and will give the company a cleaner more modern look. The new website is geared towards easy navigating to find the right product for any material handling need. The homepage is graphic-centric and displays customer testimonials as well as company news.

Other changes on the website include:

-Addition of the Applied Energy Solutions Blog
-Customer testimonials
-Print friendly corporate profile
-New product sell sheets with print ready quality
-The addition of two new products the Superion™ and the Battery Information Transmitter™
-Battery Information Transmitter™ report page for web interface reporting
-Easily accessible newsletter sign up on the home page
-Mobile device hyperlinked phone numbers and emails
-Google +

Over the course of several years, Applied Energy Solutions has focused their company on a change towards application based education for the industrial battery charging market. This idea was the inspiration behind improving the website for visitors. President Vern Fleming said, “We wanted to make our products easier to find for the customer, improving the chances of them finding a solution to their specific application in a short time frame.”

“We really wanted our website to be functional, have a clean look, and for it to convey our company and product attributes: modern, advanced, efficient, and innovative,” says Fleming. “The rebranding of the company represents our forward moving direction and evolution, our new brand identity mirrors that we are an expanding forward looking company with solutions for our customers.”

Jennifer Morgan, the company’s public relations coordinator explains, “The logo design is a combination of our horse theme and lightning bolt symbol, it represents the strength of our technologies, evolution of our products and the force that is behind the power of excellence.”

With growing numbers of clients and employees, Applied Energy Solutions, will continue to improve upon generating innovative solutions for its customers.

About Applied Energy Solutions
Applied Energy Solutions manufactures industrial battery chargers for forklifts, pallet jacks and other battery powered transportation equipment. AES makes all products in the USA from design, manufacturing and subassemblies to interconnect and final assembly. With a full product offering for every application, AES specializes in fitting the proper battery charger for the application need. Applied Energy Solutions manufactures products for high frequency charging, cold storage, rapid charging, opportunity and multiple-shift charging.

For more information on the new website or complete lines of AES battery chargers, call 800/836-2132 or visit www.appliedenergysol.com. Join the conversation on Twitter, Facebook, Google + or by blog.

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