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Wisconsin Lift Truck Corp. Awarded Two Separate Steel King Honors

Wednesday, March 27, 2013

Wisconsin Lift Truck Corp. has been given two top awards by Steel King Industries Inc. of Stevens Point, WI. Both awards – Million Dollar Dealer and Top Ten Dealer - were given for the 2012 sales year. Steel King is a provider of steel storage rack systems, mezzanines, guardrails and other related products. Jay Anderson, Steel King president said “Our close working relationship with Wisconsin Lift Truck and their field sales reps, help us to learn what their customer’s needs are and then develop solutions that best meet those needs.”

Wisconsin Lift Truck has been a distributor of Steel King products for over 20 years.

“With each rack project, we strive to prove that Wisconsin Lift Truck provides the best solution to increase your warehouse efficiencies, paired with a first-rate product.” said Jerry Weidmann, president of Wisconsin Lift Truck. “Steel King has earned a national reputation for developing innovative products at competitive prices which makes them a great partner in the material handling industry”, he added.

Out of hundreds of Steel King dealers, only 41 have the “Excalibur” status and of those, the Top Ten were recognized for their marketing efforts. “We thank them and congratulate them for their outstanding sales figures in 2012”, said Anderson.

Wisconsin Lift Truck Corp. ( is a full service material handling distributor, and part of the material handling arm of the Wolter Group, which includes Wolter Material Handling ( and Illinois Material Handling ( The Wolter Group delivers superior service to over 15,000 customers in its three-state service area, and the cornerstone of their success is its highly trained staff of over 330 employees with an average tenure of 16 years of service.

Other Wolter Group companies include Wolter Power Systems ( , which specializes in new industrial engines and generator sales, service and parts; Contractor Equipment Services (, which offers new and used sales, service parts and rentals of construction and aerial equipment, sweepers and scrubbers; and Fleet Services (, which offers ways to improve fleet performance to reduce the cost of material handling.

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