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February 2016 Digital Edition

January 2016 Directory Digital Edition

2015 ProMat Show Guide



February is American Heart Month

February 1, 2016

Poor diet, lack of exercise and other major risk factors for heart disease and stroke are responsible for at least 25 percent of companies’ healthcare costs. Is it any wonder that investing in the health of employees is one of the best... Read more about February is American Heart Month

Take care of your equipment and it will take care of you! #130

January 18, 2016

As easy as it is today, cleaning the floors were as difficult and time consuming years ago. There are in today’s market, equipment that make sweeping and/or scrubbing that surface very quick indeed. Take the Advance Captor as a very good... Read more about Take care of your equipment and it will take care of you! #130

Are you treating your customers like dogs?

December 15, 2015

Having recently been introduced to a shameful statistic, I thought it timely to give you my opinion on this subject. See if you can swallow this dose of reality: When interviewed, travel agents believe they retain 78% of their paying customers.... Read more about Are you treating your customers like dogs?

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Wisconsin Lift Truck Corp. Awarded Two Separate Steel King Honors

Wednesday, March 27, 2013

Wisconsin Lift Truck Corp. has been given two top awards by Steel King Industries Inc. of Stevens Point, WI. Both awards – Million Dollar Dealer and Top Ten Dealer - were given for the 2012 sales year. Steel King is a provider of steel storage rack systems, mezzanines, guardrails and other related products. Jay Anderson, Steel King president said “Our close working relationship with Wisconsin Lift Truck and their field sales reps, help us to learn what their customer’s needs are and then develop solutions that best meet those needs.”

Wisconsin Lift Truck has been a distributor of Steel King products for over 20 years.

“With each rack project, we strive to prove that Wisconsin Lift Truck provides the best solution to increase your warehouse efficiencies, paired with a first-rate product.” said Jerry Weidmann, president of Wisconsin Lift Truck. “Steel King has earned a national reputation for developing innovative products at competitive prices which makes them a great partner in the material handling industry”, he added.

Out of hundreds of Steel King dealers, only 41 have the “Excalibur” status and of those, the Top Ten were recognized for their marketing efforts. “We thank them and congratulate them for their outstanding sales figures in 2012”, said Anderson.

Wisconsin Lift Truck Corp. ( is a full service material handling distributor, and part of the material handling arm of the Wolter Group, which includes Wolter Material Handling ( and Illinois Material Handling ( The Wolter Group delivers superior service to over 15,000 customers in its three-state service area, and the cornerstone of their success is its highly trained staff of over 330 employees with an average tenure of 16 years of service.

Other Wolter Group companies include Wolter Power Systems ( , which specializes in new industrial engines and generator sales, service and parts; Contractor Equipment Services (, which offers new and used sales, service parts and rentals of construction and aerial equipment, sweepers and scrubbers; and Fleet Services (, which offers ways to improve fleet performance to reduce the cost of material handling.

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