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PTV Group continues to grow in North America

Friday, March 29, 2013

New in the U.S.: Logistics software components for geocoding, mapping, routing and resource optimisation

Karlsruhe, Germany, 25 March 2013. Offering easy-to-integrate functions for logistics planning is one of PTV Group's key competencies. Headquartered in Karlsruhe, Germany, PTV Group has positioned itself as a global provider of software for traffic and transport logistics. As a specialist with many years of experience in transport optimization, the company is now expanding its business in North America. Developers and system integrators can easily integrate PTV’s location based software components for mapping, routing and geocoding into their applications in order to add productivity enhancing spatial analytics. Distribution is managed via PTV's North American subsidiary in Portland, Oregon, and its continually growing network of partners. The company will now be showcasing its logistics software components at the upcoming Logistics CIO Forum, March 26-27 in Long Beach, USA.

The software components are specifically geared to the U.S. market and will be continuously enhanced. This includes integration of specific map data, a geocoding method designed to meet local needs and industry-specific background data on truck attributes provided by leading digital mapping & content providers. Moreover, a full package consisting of additional data on Latin & South America and Europe can be compiled to support international operations.

Real added value

Why do all the programming, if ready-to-use functions can be added easily? PTV's backend solutions for fleet and sales force management are scalable and reliable components which can be easily integrated into business operations and applications. Therefore, they are an ideal fit for providers and operators of fleet management and transport management systems that are looking for new or enhanced solutions which include geospatial functionality. Key PTV customers and partners that are already realizing impacting ROI by utilizing multiple “use cases” in North America are CarrierWeb, Click Software, DHL, Qualcomm, Quintiq, Trimble, and WalMart.

Tremendous market potential

There is a huge potential for logistics and telematics applications in North America: According to recent studies there are 14 million vehicle fleets with 3 - 8 trucks and more than 3.5 million vehicles have already been equipped with on-board units (OBUs). Over 2.5 million users rely on fleet management systems (FMS) which are currently used by around 300,000 companies. Fleet management systems will witness an annual growth rate of 18 - 20 percent.

"Our goal is to become the leading provider for logistic and geographic software components in North America,” says Greg Muir, Business Development Director Logistics at PTV America. The current competitive situation opens up multiple market opportunities for new providers, like PTV Group. Customers will benefit from PTV's in-depth expertise in the field of geocoding, mapping, routing and resource optimization. "After successful marketing of our software components in Europe, we want to expand our business by providing logistics products specifically geared to the U.S. market."

Greg Muir has more than 25 years of experience in IT, logistics and digital mapping. Before joining PTV America, he worked for internationally renowned companies such as Tele Atlas/TomTom, Telogis, Oracle, ObjectFX and Computer Associates, accumulating extensive experience and specialist expertise in vehicle fleet optimization and evaluation, driving behaviour and fleet operations management. Since November 2012, he has been responsible for business development of PTV logistics products in North America.

PTV. The Mind of Movement.

The PTV Group provides software and consulting for traffic, transport logistics and geomarketing. Be it transport routes or sales structures, private or public transport – we plan and optimise everything which moves people and goods worldwide.

Our range of products and services includes Concepts & Solutions, Software & Services, Components and Data & Content. Customers in more than 100 countries rely on our solutions. Our software tools enable private and public sector organisations to perform their everyday tasks in a highly efficient manner. And right at the forefront: our market-leading product lines PTV Map&Guide for transport route planning and the Vision Traffic Suite for traffic & transport planning and traffic simulation.

Scientific expertise is one of our particular strengths. We run projects in a goal-based and practice-oriented manner. Currently, we have over 600 employees worldwide crafting powerful and innovative solutions. Our head office, which is located in the technology region of Karlsruhe, Germany, has been the centre of development and innovation since the formation of our company in 1979.

The German company PTV Planung Transport Verkehr AG is a member of the PTV Group.

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