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“I Know” Are My Least Two Favorite Words

Wednesday, December 1, 2010

If you are over the age of 35 and happen to have children, nephews or neighbors over the age of 10, you know exactly what I am about to say. Young people seem to “know” just about everything. This trait, I am sad to say, is not limited to just young people. For my money, there are too many adults who seem to “know.”

Knowing and doing are two entirely different things.

They know what to do … what to say … what to think … what to try … what not to say … what not to do … what not to think. After all, “they know.”

A few weeks back I suggested to those who registered for my weekly marketing message to send a single “thank-you” card to somebody (anybody) in your personal universe. Just one.

And you guessed it. Virtually everybody responded with a the two word phrase, “I know.”
Sure “they know.” In all probability, their mothers told them to say thank-you … when to say thank-you … how to say thank-you. So why do so many people who “know,” still don’t follow through?

Sending forms of appreciation to those in your life who have favorably contributed to your well-being … is a good idea. Why? Because it works. But you already “know” that. So why (I ask why) do so many people still avoid writing, calling or emailing simple “thank-you” notes?

When you come up with a good answer to this question, will you please drop me an email and educate me.

Become The Exception. Send a minimum of one “appreciation” communication each week. Just do it.

Contact Mark at or visit

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