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Hyster Company Launches Comprehensive Mobile Lift Truck App

Monday, October 28, 2013

Hyster Company has launched a new mobile lift truck app featuring a lift truck product selector tool, detailed information on Hyster® lift truck models and a Hyster® dealer locator function.

“Hyster trucks are known for their toughness and intelligence, so it’s no surprise that we felt it was important to develop and equip the industry with this new technology,” said Jonathan Dawley, president of Hyster Distribution. “Our app is able to inform the customer about which applications certain products are best suited for, while also delivering a wealth of information on each product—from our motorized pallet jacks to our shipping container handlers. Our industry leading Hyster dealer network is at the user’s fingertips as well, making this a very powerful and intelligent tool for the lift truck industry.”

The app is available for Apple iOS and Android devices through iTunes and the Android Google Play Store. Along with a product selector to help customers choose the best product for their application, the app includes detailed information, technical guides, images and brochures on each Hyster lift truck model, as well as videos and brochures on the Hyster® product line categories, components and other equipment features.

The app’s dealer locator allows the user to search for a dealer by zip code, state and county or by using the device’s location services. Users can then call the dealer, visit their website or submit a contact form to the dealer for more information from within the app. Hyster also provides special notice of lease and product promotions through the app, and users are able to create an account and enter their basic contact information for Hyster to provide special offers and events in the user’s local area.

The app was developed by Hyster using SnAPPii, a cloud-based mobile app development platform. SnAPPii enables companies like Hyster to easily build native apps without having to write code or identify programming languages.

“At Hyster, we integrate intelligence into our lift trucks and we wanted to deliver that same level of technology with our information for this app,” said Kim Reaves, manager of digital marketing for Hyster. “SnAPPii provided a unique technology platform that enabled us to deliver this comprehensive app to the lift truck industry.”

To download the new Hyster lift truck app from iTunes click here, to download the app from the Android Google Play Store click here. Users must be on a mobile device to download this app.

About SnAPPii
SnAPPii is the brainchild of Alex Bakman, a software entrepreneur with a 25+ year track record of success in creating companies such as Ecora, vKernel and others. Please visit for more details.

About Hyster Company
Based in Greenville, N.C., Hyster Company ( is a leading worldwide lift truck designer and manufacturer. Hyster Company offers 130 models configured for gasoline, LPG, diesel and electric power, with the widest capacity range in the industry — from 2,000 to 105,000 lbs. Supported by one of the industry’s largest and most experienced dealer networks, Hyster Company builds tough, durable lift trucks that deliver high productivity, low total cost of ownership, easy serviceability and advanced ergonomic features; accompanied by outstanding parts, service and training support.

Hyster Company is part of NACCO Materials Handling Group, Inc. (NMHG), a wholly owned subsidiary of Hyster-Yale Materials Handling, Inc. (NYSE:HY). Hyster-Yale Materials Handling, Inc., headquartered in Cleveland, Ohio, and its subsidiaries employ approximately 5,300 people worldwide.

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