DISPLAY AD SPECIFICATIONS

Display Sizes

PDF Specifications

We prefer to receive digital advertising files in Adobe’s PDF format created from an Adobe application using the PDF/X-1a:2001 specification. Typically, PDF files are created from Postscript files utilizing Adobe Acrobat Distiller, but PDF’s created directly from InDesign will work as well. We do NOT recommend exporting PDF files directly from your native operating system, Quark or other non-Adobe applications. The results of exporting from non-Adobe applications can be unreliable and will not meet our specifications. Do NOT outline type. Not following these specifications will result in ads that are not searchable in our digital publication.

Creating PDFs from InDesign

From the File –> Adobe PDF Presets menu, choose PDF/X-1a:2001. Then choose Export from the File menu.

Creating PDFs from Quark

First you will need to create a Postscript file from Quark and then create the PDF with Acrobat Distiller using the PDF/X-1a:2001 setting.

Checklist

• Page size is correct. See above for ad sizes.
• All images must be TIFF or EPS at least 150 DPI.
• All B&W ads must be made in Grayscale.
• All Spot color ads must be made in Grayscale & Magenta (Magenta represents what you want in color).
• All process color ads must be made in CMYK.

Files can be sent by:

• Email (under 5MB)
• Ad Upload (under Advertising drop down)
• CD/DVD ROM

Deadlines:

Display and Classified deadline is always the 15th of the month. If it falls on a weekend, the deadline is the Friday before.

Payments:

Display rates include print & digital & are per issue. Payable in US Dollars by Company Check, Visa, MasterCard, Discover or American Express. Net 30 Days.

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