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Superior Manufacturing receives global business award

Friday, June 19, 2015

Superior Manufacturing, a family-owned manufacturer of grain storage, handling and conditioning equipment, was named North Dakota’s 2014 Exporter of the Year. The North Dakota Trade Office presented Superior the award during the Global Business Awards ceremony.

“We are honored to be recognized as the Exporter of the Year. We’ve worked hard to produce high-quality grain-handling and storage solutions to meet the needs of growers around the world,” said Trever Meier, Superior Manufacturing director of sales and marketing. “Our team is dedicated and knowledgeable in the farming industry, and they bring a Midwestern work ethic and drive focused on tackling grain storage challenges globally.”

Superior Manufacturing began exporting products globally in 2010, though owner Claire Rauser got his start in the grain bin industry more than 30 years before that. He began pouring concrete for grain bin floors during his sophomore year at North Dakota State University in Fargo, N.D. After graduation, Rauser had a long, successful run as a grain bin dealer. In 2008, Superior began engineering and manufacturing its own line of grain storage, handling and conditioning equipment out of its facilities in Beresford, South Dakota and Kindred, North Dakota.

Grounded in a strong Midwest work ethic and armed with high-quality grain-storage equipment, Superior Manufacturing began developing its domestic and international dealer network in 2010. The first U.S. dealers were in Minnesota, then Iowa and Indiana. Today, Superior has more than 100 dealers throughout the U.S., Canada, and countries around the world. Superior’s global marketing efforts were jumpstarted with the assistance of the North Dakota Trade Office, which coordinated an international trip to Kazakhstan in Central Asia.

“During our trip to Kazakhstan, we witnessed firsthand the tremendous need for viable grain storage solutions, as we heard about losses of 30 percent of production post-harvest due to insufficient or poor storage,” Meier said. “It was an eye-opening experience to realize the global impact our grain bins and accessories can have on world food production. We are continuing to grow our dealer network to service an ever-expanding international market.”

Superior’s active international dealer network includes 10 countries, with dealers starting in six additional countries. They attribute the network growth to participation in trade missions, as well as research and training through ExporTech™ and Gold Key Matching Service with the U.S. Commercial Service. Products sold internationally include grain dryers, commercial bins, farm bins and hopper bins along with bin accessories, such as unloads and sweeps, aeration equipment, towers, legs, conveyors, catwalks and temperature monitoring systems.

The Exporter of the Year award is presented to one North Dakota business each year. To be eligible for the award, a business must expand to a new international market in the previous year, increase its export sales during the past year and support the larger, statewide effort to expand North Dakota’s global reach.

Superior Manufacturing is known for its line of Superior grain bins and EXCEL grain dryers. Its newest line of heavy bins feature the same roofs, floors and unload systems as Superior farm bins, but their sidewalls are formed with thicker steel for added strength. Its EXCEL mixed-flow under-fan grain dryers use about half the Btu of conventional screen dryers and dry as much as 7,500 bushels per hour on three-phase power.


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