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Steel King Industries introduces new marketing manager

Wednesday, January 6, 2016

Laurie Fraser brings to the position more than a decade of marketing and advertising experience within the industry. As co-founder of Envision Marketing, a Wausau, WI, based marketing agency, Laurie worked with Steel King on a wide variety of marketing and branding projects.

“I am excited to join the Steel King team to further develop their extensive business partnerships,” said Laurie. “I look forward to employing my marketing experience to expand the company’s marketing capabilities and programs.”

In her new role, Laurie will be responsible for managing the development and execution of business-to-business marketing strategies, plans and projects in support of the corporation’s overall goals for revenue, profit and market share. She will also work closely with Steel King’s extensive dealer network and cooperative advertising programs.

“We are excited to have Laurie join our sales and marketing team,” said VP of Sales Don Heemstra. “Laurie brings a familiarity with Steel King and our industry to the position. With her broad agency background, she has a wealth of marketing experience to draw upon. I am confident that she will continue Steel King’s strong marketing tradition and look forward to the creative plans she will be developing.”

Laurie officially joins the Steel King team January 6 at our main Stevens Point, WI, office. Laurie can be reached at or by phone at 715-341-3120 ext. 122.

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