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Stärke Material Handling Group – Western Canada Expands

Wednesday, January 6, 2016

Stärke Material Handling Group has officially added Hydrive Forklift & Equipment Inc. to serve as a Master Distributor for Stärke forklifts and industrial lift equipment in Alberta, Canada. As an established dealership and service provider for over 30 years in the Edmonton region, Hydrive serves as a fitting addition for a brand built upon consistently providing quality equipment, customer service and technical support.

“Establishing Hydrive as a Master Distributor for Alberta represents an incredible opportunity for both Hydrive and the Stärke brand as we continue to expand our market share within North America,” comments Justin Engel, the Marketing Manager at Stärke Material Handling Group. “As a dedicated distribution hub for Stärke forklifts and industrial lift equipment, we view the addition of Hydrive as a means of providing quality assurance and improving customer service while growing the Stärke brand throughout Alberta and Western Canada.”

The addition of Hydrive corresponds to a strategic campaign intended to further incorporate and empower members of Stärke’s dealership network in an effort to increase Stärke’s presence throughout Western North America. Through this arrangement, Stärke hopes to leverage Hydrive’s reputation and location within central Alberta to capitalize on future growth opportunities in the region.

“The team at Hydrive Forklift & Equipment is elated to have the opportunity to become the Master Distributor for Stärke [in] Alberta. We are looking forward to building a strong successful relationship. Hydrive is dedicated to delivering exceptional service and we have some of the best technicians in the industry. Hydrive has been in business for 35 plus years and we are looking forward introducing our clients to the quality of the Stärke product.” Ultimately, Hydrive will begin receiving shipments direct from factory and establish a small network of sub-distributors while continuing to serve their customers in Edmonton and the surrounding region.

Beyond the expansion of its dealership and support networks, Stärke Material Handling Group has also expanded on its range of Class II and Class III industrial lift equipment with the additions of its new XVI line of electric and internal combustion counterbalanced forklifts, a reach rider truck and order picker. With these additions to its product portfolio, Stärke continues to establish itself as one of the most comprehensive material handling equipment manufacturers in the industry.

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