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Modulift raises profile in Eastern U.S. with landmark distributor appointment

Tuesday, June 21, 2016

Modulift has named I&I Sling Inc. its latest North American distributor, offering the below-the-hook equipment manufacturer comprehensive coverage of eastern regions of the U.S. from facilities in Florida, Massachusetts, North Carolina, Pennsylvania, Tennessee and Virginia.

The agreement aligns Modulift with a lifting equipment powerhouse, boosting outreach of its spreader beams and other equipment through a company that recently celebrated its 50th anniversary in the rigging business. I&I Sling is commonly associated with its world-renowned Slingmax® Rigging Solutions brand.

Sarah Spivey, managing director of Modulift, had earmarked I&I Sling as a potential lead distributor some time ago, but only after productive meetings at this April’s Associated Wire Rope Fabricators (AWRF) General Meeting & Product Information Exhibition in New Orleans, did talks reach advanced stages. As part of the agreement, I&I will stock the full range of Modulift equipment up to MOD 110H from its heavy lift spreader beam series.

She said: “Once we got taking about partnering, it was quickly apparent to both parties that this could be a very fruitful relationship. Thomas De Soo [director], Tim Shears [purchasing manager] and I explored the U.S. market and implemented a strategy through which we can supply our range of below-the-hook equipment to the myriad of industries and applications I&I engages with on a weekly basis.”

De Soo said: “We are delighted to introduce Modulift’s products to our comprehensive rigging offering. We pride ourselves on providing the crane and heavy lift sectors with a service that is unmatched in the industry. To maintain that reputation, we have to choose our suppliers carefully and work only with those who offer the best product, availability, expertise and customer support. Modulift meets that criteria.”

Spivey added: “I&I Sling is known for providing high quality products, while it also boasts a global brand [Slingmax®] that is synonymous with many of the attributes we see in our own company. Furthermore, the company fits with our regional strategy to more efficiently supply product to eastern regions of the U.S. It is a huge market for us and one where we continue to grow. We value our U.S. customers and want to ensure we always have stock available locally for them to ensure they can lift safely and efficiently with our below-the-hook solutions.”

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