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MFG.com welcomes new vice president of product strategy

Monday, October 10, 2016

MFG.com, online manufacturing marketplace, announces the hiring of Allan “AJ” Sweatt as its new vice president of product strategy. In this role, AJ will focus on the firm’s global online manufacturing marketplace and develop enhancements designed to improve member experience, increase their return on investment (ROI) and help them discover new revenue streams.

AJ, who assumed the role on Sept. 7, 2016, brings wide-ranging marketing expertise to the position. Most recently, he served as director of global marketing at TydenBrooks SPG, where he grew overall sales by $15 million over a two-year period. Previously, as a principal of AJ Sweatt Logic & Communications, AJ oversaw the marketing programs of clients ranging from small manufacturing businesses to large multinational OEMs. His background also includes online business model development for Gardner Business Media’s web-based platforms and launching of MMSOnline.com, its flagship website for manufacturing and metal working. Notably, AJ is an MFG.com alumnus, having served as vice president of marketing from 2007 through 2011. During his tenure, he launched a customer retention program that yielded a 26 percent increase in longevity rates.

In speaking of his appointment as vice president of product strategy, AJ Sweatt said, “It is a thrilling time to rejoin the MFG.com team, as many platform enhancements and new offerings are about to launch. I look forward to driving these changes in a way that will positively impact customer experience and satisfaction. But, I am most excited to increase the value MFG.com brings to small and midsized manufacturers to help them compete and grow in this rapidly changing, complex industry.”

Bo Hagler, chief executive officer of MFG.com, said, “I am pleased to welcome AJ back to the MFG.com team and look forward to the strategic product development perspective his presence will add. A central tenet of our robust business plan is achieving the full potential of the MFG.com platform – a goal that is limited only by our own creativity and the boundaries of current technology. I anticipate that AJ’s voice will expand our strategic thinking in new ways, and his roadmap for implementation will contemplate both today’s reality and tomorrow’s possibilities.”

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