Jungheinrich promotes depot open day with effective radio ad campaignMonday, September 14, 2015
German forklift truck manufacturer Jungheinrich brought news of its recent UK depot open day to the airwaves with a fantastic two week radio advertising campaign, coordinated by Radio Airtime Media. The specialist radio division of Media Agency Group secured ad space on popular stations including Talksport and Capital FM to promote ‘The Big Event Scotland’ to listeners.
The 30 second radio commercials shared information on the event, which took place on 9 - 10 September. Held at their UK depot in Cumbernauld, Scotland, Jungheinrich welcomed those interested to learn more about the latest innovations in material equipment and intralogistics solutions, with a whole range of quality Germany refurbished forklift trucks available to purchase at one-off special offer prices and 0% finance deals.
By advertising on the localized Scottish Talksport and Capital FM stations, Jungheinrich’s campaign reached high volumes of listeners, resulting in a strong attendance at the event over the weekend.
Managing Director of Radio Airtime Media’s parent company Media Agency Group, John Kehoe, said: “Jungheinrich is one of the world’s leading names in the material handling equipment industry, and Radio Airtime Media is thrilled to have coordinated this new Scottish radio campaign to help promote its recent open day. We aired the commercials on some very popular stations which undoubtedly contributed to the success of the event. We look forward to working together once again in the future.”