Keeping It Real
Mike Marchev is a marketing humorist who has the skill to motivate. He shares his personal experiences and lessons in a fun, light and refreshing fashion through his monthly Keeping It Real articles. Learn more about Mike at www.marchev.net
Bad News Travels Fast! (Another true Story)
March 1, 2010Just yesterday I was sitting at a conference table with my wife, my son, his fiancé and a restaurant meting planner. Yep. The kid is tying the knot in the Fall. Don’t tell him I said so, but I think he may be marrying “up.” We endorse... Read more about Bad News Travels Fast! (Another true Story)
I’ll Take “Sales” Every Time
February 1, 2010I saw a TV news clip on New Years Day that caught my attention ... like it does every New Year’s Day. A bunch of half naked people freezing their privates off while most of them successfully dodge another heart attack make the news. Some are... Read more about I’ll Take “Sales” Every Time
Let’s Make It Non-Negotiable
January 1, 2010A column in my daily newspaper was reporting on health the other day and gave a few reminders in a pull-out section.
“Set aside at least 30 minutes a day to exercise. Make it non-negotiable.”
The words ‘non-negotiable’... Read more about Let’s Make It Non-Negotiable
It’s My Party And I’ll Cry If I Want To
December 1, 2009It dawned on me this very morning that this is my column, and I can write anything I want in it. Cool! Very cool.
I also reflected on the fact that it is your time and you can choose to use your time any way you wish. Reading my... Read more about It’s My Party And I’ll Cry If I Want To
A Manager’s Essential Duty: To Boost Company Morale
November 1, 2009I am piggy-backing this week’s message off of a column I read in a New Jersey based newspaper.
Written by Mark Schnurman and printed in the Sunday edition of The Star Ledger, I read this man’s ideas with genuine interest.
... Read more about A Manager’s Essential Duty: To Boost Company MoraleSame Ole ... Same Ole: 1987 Revisited
October 1, 2009The newsletter I picked up while cleaning a box I found in my basement read: The Marketing Communications. It was dated 1987 and was written by a man named Pete Silver.
The title of this particular edition was 99 Ways To...
Read more about Same Ole ... Same Ole: 1987 Revisited
Marketing IS NOT for Morons
September 1, 2009Why Is Building a Profitable Business So Difficult? This is an easy question to answer.
It became glaringly obvious to me over the years that most people are still not practicing the simple art of marketing with any degree or...
Read more about Marketing IS NOT for Morons
What Are You Reading?
August 1, 2009If this reminder doesn’t put some wind in your sales, I am afraid I have failed to connect with you. Good luck, and have a nice life.
First things first.
“More-On Marketing,” my latest project, and the first...
Read more about What Are You Reading?
It Is Never Too Late!
July 1, 2009If this reminder doesn’t put some wind in your sales, I am afraid I have failed to connect with you. Good luck, and have a nice life.
I heard this one on the radio. It involves a man who is over 100 years old. In New Jersey...
Read more about It Is Never Too Late!
Another Long Shot Beats The Odds
June 1, 2009Mine-That-Bird” was the name of the nag who left the gates at 50 - 1 odds ... and won The Kentucky Derby.
Apparently, nobody told him or his jockey that 50 - 1 was just another way of labeling the duo as a “loser.”
...
Read more about Another Long Shot Beats The Odds
