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October 2016 Issue

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Become the Exception

Mike Marchev is a marketing humorist who has the skill to motivate. He shares his personal experiences and lessons in a fun, light and refreshing fashion through his monthly Become the Exception articles.
Learn more about Mike at www.mikemarchev.com



Let’s keep things simple

September 23, 2016

I do not see what all the fuss is about. Who said that building a business had to be difficult? Certainly not me. Like everything worth pursuing, it is the fundamentals that will get you to where you are trying to go.

In an attempt to... Read more about Let’s keep things simple

It’s your business, do something about it

August 23, 2016

There is a thin line between “customer service” and being a doormat. Remember–you can’t be all things to all people.

If there is one common refrain I hear (and if I’ve heard it once I’ve heard it a hundred times) it is:

... Read more about It’s your business, do something about it

Don’t ever count yourself out

July 28, 2016

You all know how much I enjoy the Olympics; they are truly special times of year. I was once watching an event that resembled cross-country skiing. And as it is only fair, when you take a group of international, world-class athletes, you put... Read more about Don’t ever count yourself out

A lesson worth learning

July 5, 2016

If you are an honest, hard-working business professional who has more than a modicum of interest in helping others get through this whacked-out world we live in, then I say it is your obligation to let us know you exist and are here to help... Read more about A lesson worth learning

72 shots – three goals

May 26, 2016

Like hockey or not, today’s message serves as a great reminder for all of us.
Last season the Washington Capitols and The NY Rangers faced off for game seven in the semi-finals of the Stanley Cup Playoffs. It was all on the line. The... Read more about 72 shots – three goals

You are not for everybody

March 15, 2016

The lovely little town of Delray Beach is situated along the pristine beaches of south Florida between the towns of Boynton Beach and Deerfield Beach, 15 miles south of West Palm Beach. (That’s a lot of beaches.)

That smell wafting in... Read more about You are not for everybody

You are not for everybody - Become the exception

March 7, 2016

The lovely little town of Delray Beach is situated along the pristine beaches of south Florida between the towns of Boynton Beach and Deerfield Beach, 15 miles south of West Palm Beach. (That’s a lot of beaches.)

That smell... Read more about You are not for everybody - Become the exception

Love the one you are with

February 22, 2016

Strategy #1: Say “thank-you” to your good clients. Presumably, you have a few good clients who are currently “buying your act.” They appreciate what you have done for them, and at times they can be heard singing your praise to their... Read more about Love the one you are with

Are you treating your customers like dogs?

December 15, 2015

Having recently been introduced to a shameful statistic, I thought it timely to give you my opinion on this subject. See if you can swallow this dose of reality: When interviewed, travel agents believe they retain 78% of their paying customers.... Read more about Are you treating your customers like dogs?

What about me?

September 28, 2015

This cartoon appeared in last week’s TRO Ezine and I thought of you. It reminded me of the “SBC.” This stands for the "Social Bafoon Curse.”

Today's message has little to do with travel, and a lot to do with your social... Read more about What about me?



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