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July 2016 Issue

July Material Handling Directory

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Become the Exception

Mike Marchev is a marketing humorist who has the skill to motivate. He shares his personal experiences and lessons in a fun, light and refreshing fashion through his monthly Become the Exception articles.
Learn more about Mike at www.mikemarchev.com



72 shots – three goals

May 26, 2016

Like hockey or not, today’s message serves as a great reminder for all of us.
Last season the Washington Capitols and The NY Rangers faced off for game seven in the semi-finals of the Stanley Cup Playoffs. It was all on the line. The... Read more about 72 shots – three goals

You are not for everybody

March 15, 2016

The lovely little town of Delray Beach is situated along the pristine beaches of south Florida between the towns of Boynton Beach and Deerfield Beach, 15 miles south of West Palm Beach. (That’s a lot of beaches.)

That smell wafting in... Read more about You are not for everybody

You are not for everybody - Become the exception

March 7, 2016

The lovely little town of Delray Beach is situated along the pristine beaches of south Florida between the towns of Boynton Beach and Deerfield Beach, 15 miles south of West Palm Beach. (That’s a lot of beaches.)

That smell... Read more about You are not for everybody - Become the exception

Love the one you are with

February 22, 2016

Strategy #1: Say “thank-you” to your good clients. Presumably, you have a few good clients who are currently “buying your act.” They appreciate what you have done for them, and at times they can be heard singing your praise to their... Read more about Love the one you are with

Are you treating your customers like dogs?

December 15, 2015

Having recently been introduced to a shameful statistic, I thought it timely to give you my opinion on this subject. See if you can swallow this dose of reality: When interviewed, travel agents believe they retain 78% of their paying customers.... Read more about Are you treating your customers like dogs?

What about me?

September 28, 2015

This cartoon appeared in last week’s TRO Ezine and I thought of you. It reminded me of the “SBC.” This stands for the "Social Bafoon Curse.”

Today's message has little to do with travel, and a lot to do with your social... Read more about What about me?

Mental Trigger #7: Scarcity

September 14, 2015

Why is it that we seem to always want what we don’t have? I found this to be true years ago when a dance club in New York City became the “in” thing. Studio 54 had a reputation to be extremely difficult... Read more about Mental Trigger #7: Scarcity

A double whammy!

August 31, 2015

I was reminded this weekend (twice) how the sign wave of life actually works. This curve has been mentioned in my live programs for years and it made the headlines this past weekend.

The first example comes by way of a horse. A very... Read more about A double whammy!

Do what works....again and again and again.

August 1, 2015

I was reminded of this simple yet profound truth on a tele-seminar I conducted not long ago. This one is important my friends, and very deep. Tune in. And listen to what I am about to share with you.

As I always do, I asked my... Read more about Do what works....again and again and again.

The Seinfeld Letter

July 24, 2015

I’ll explain in a moment why I call today’s communication The “Seinfeld” Letter. But first ...

It was on a Monday when I began reading another book on sales titled SNAP Selling by Jill Konrath. I have spoken to Jill a number of... Read more about The Seinfeld Letter



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