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June 2019 Issue

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Become the Exception

Mike Marchev is a marketing humorist who has the skill to motivate. He shares his personal experiences and lessons in a fun, light and refreshing fashion through his monthly Become the Exception articles.
Learn more about Mike at

There are only two types of people in the world

May 10, 2017

“You can’t be successful at putting if you’re letting fear of missed putts dictate your behavior.” This is a quote borrowed from Dr. Rob Rotella’s book titled Putting Out of Your Mind.

Before you tune me out take a minute to... Read more about There are only two types of people in the world

Talk like a human, not like sales copy

May 9, 2017

“Stop Your Sales Pitch; Start Your Conversation.” This quote was taken from Top Dog Sales Secrets by Michael Dalton Johnson, page 116.

At my age and experience, I think I am entitled to having a few pet peeves. Entitled or not, I... Read more about Talk like a human, not like sales copy

To sell is human

February 27, 2017

“Injecting the personal into the professional can boost performance and increase quality of care. Yet in the name of professionalism, we often neglect the human element and adopt a stance that’s abstract and distant.”

This... Read more about To sell is human

Making a living is not a laughing matter, or is it?

February 2, 2017

“Hardships come but hardships go, and nothing makes both of the peaks more beautiful or its valleys more bearable than humor.” This quote was taking from page 205 from You, Inc., a book written by Harry Beckwith.

You don’t have to... Read more about Making a living is not a laughing matter, or is it?

Persistence pays dividends

December 22, 2016

Although there may not be any “do-overs” or “mulligans” in business these days, there is certainly time and rationale for “do-agains.”

Let me explain:
I recently sent out a blast email promoting one of my books. In... Read more about Persistence pays dividends

What’s the difference?

November 22, 2016

I was sitting on the couch on a Saturday morning when my wife shared a video of the young golf phenomenon Jordan Speith with me. The President’s Cup was being played in Korea and the young Mr. Spieth was hitting out of a greenside bunker.

... Read more about What’s the difference?

The SBC.

November 11, 2016

Have you succumbed to the pitfalls of SBC? I am betting that you have. And if so, you had better do a complete reversal sooner rather than later.

These letters stand for “Social Buffoon Curse.” It is when you start talking about... Read more about The SBC.

Let’s keep things simple

September 23, 2016

I do not see what all the fuss is about. Who said that building a business had to be difficult? Certainly not me. Like everything worth pursuing, it is the fundamentals that will get you to where you are trying to go.

In an attempt to... Read more about Let’s keep things simple

It’s your business, do something about it

August 23, 2016

There is a thin line between “customer service” and being a doormat. Remember–you can’t be all things to all people.

If there is one common refrain I hear (and if I’ve heard it once I’ve heard it a hundred times) it is:

... Read more about It’s your business, do something about it

Don’t ever count yourself out

July 28, 2016

You all know how much I enjoy the Olympics; they are truly special times of year. I was once watching an event that resembled cross-country skiing. And as it is only fair, when you take a group of international, world-class athletes, you put... Read more about Don’t ever count yourself out