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Become the Exception

Mike Marchev is a marketing humorist who has the skill to motivate. He shares his personal experiences and lessons in a fun, light and refreshing fashion through his monthly Become the Exception articles. Learn more about Mike at

What about me?

September 28, 2015

This cartoon appeared in last week’s TRO Ezine and I thought of you. It reminded me of the “SBC.” This stands for the "Social Bafoon Curse.”

Today's message has little to do with travel, and a lot to do with your social... Read more about What about me?

Mental Trigger #7: Scarcity

September 14, 2015

Why is it that we seem to always want what we don’t have? I found this to be true years ago when a dance club in New York City became the “in” thing. Studio 54 had a reputation to be extremely difficult... Read more about Mental Trigger #7: Scarcity

A double whammy!

August 31, 2015

I was reminded this weekend (twice) how the sign wave of life actually works. This curve has been mentioned in my live programs for years and it made the headlines this past weekend.

The first example comes by way of a horse. A very... Read more about A double whammy!

Do what works....again and again and again.

August 1, 2015

I was reminded of this simple yet profound truth on a tele-seminar I conducted not long ago. This one is important my friends, and very deep. Tune in. And listen to what I am about to share with you.

As I always do, I asked my... Read more about Do what works....again and again and again.

The Seinfeld Letter

July 24, 2015

I’ll explain in a moment why I call today’s communication The “Seinfeld” Letter. But first ...

It was on a Monday when I began reading another book on sales titled SNAP Selling by Jill Konrath. I have spoken to Jill a number of... Read more about The Seinfeld Letter

Become an authority figure

July 8, 2015

To compete in today's watered-down travel marketplace you need to become an "Authority Figure." This is more true today than ever before. (Yes, I said "need.")
People listen to Authority Figures and they rely on them for their opinons... Read more about Become an authority figure

Two Seconds Is All It Takes

February 23, 2015

I am in need for some legal assistance. No, Not bail money. A little “Final Will” tweaking.

Like many such services, the yellow pages and a simple Google Search doesn’t cut it. I was looking for a personal referral from a... Read more about Two Seconds Is All It Takes

If you can't make it

December 17, 2014

I remember like it was yesterday hearing the following words at the home of two Russian immigrants in Chicago. The husband was now an Emergency Room Surgeon and his wife was a successful travel agent. Their home was modest yet very beautifully... Read more about If you can't make it

Getting and Keeping Your Client’s Attention

June 3, 2014

Here are three questions to ask yourself:

  • How can I add more value to my relationships?
  • What makes me different?
  • How can I get and keep my client’s attention?

The answer... Read more about Getting and Keeping Your Client’s Attention

Some Days You Will Be The Bug

May 1, 2014

I’m referring to the US-Russia hockey match in the Olympics.

I was in the barber’s chair and asked “the man” to holster his scissors so I could focus on the shootout.

Eight (8) innings of a shoot out after a scoreless... Read more about Some Days You Will Be The Bug

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