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Become the Exception

Mike Marchev is a marketing humorist who has the skill to motivate. He shares his personal experiences and lessons in a fun, light and refreshing fashion through his monthly Become the Exception articles. Learn more about Mike at www.marchev.com



Getting and Keeping Your Client’s Attention

June 3, 2014

Here are three questions to ask yourself:

  • How can I add more value to my relationships?
  • What makes me different?
  • How can I get and keep my client’s attention?


The answer... Read more about Getting and Keeping Your Client’s Attention

Some Days You Will Be The Bug

May 1, 2014

I’m referring to the US-Russia hockey match in the Olympics.

I was in the barber’s chair and asked “the man” to holster his scissors so I could focus on the shootout.

Eight (8) innings of a shoot out after a scoreless... Read more about Some Days You Will Be The Bug

The 1.6% Rule: Still Going Strong.

April 1, 2014

During the Nagano Winter Olympics eight years ago I analyzed the times in the downhill ski race and arrived at what came to be known as the Rule of 1.6%.

Eight years later my rule has once again been validated.

In the woman’s... Read more about The 1.6% Rule: Still Going Strong.

Practice. Practice. Practice.

March 1, 2014

I was watching the Olympic Ice Skating Woman’s Short Program the other night when it dawned on me. As pretty as these ladies skated, and as perfect each jump appeared, I realized that this did not all come about by accident.

Prior to... Read more about Practice. Practice. Practice.

What’s the Difference? And Will Anybody Care?

January 1, 2014

There is a lesson here … I am sure of it.

Yesterday my wife received an email from a friend of ours from Scotland. She asked Barabra to do a favor for a friend of hers. It involved buying a particular boot which if purchased in the... Read more about What’s the Difference? And Will Anybody Care?

I Really Don’t Care

December 1, 2013

I don’t expect everybody to agree with me.

I don’t want everybody to agree with me.

And I really don’t care if you do or if you don’t agree with me.

But here are... Read more about I Really Don’t Care

Sometimes “Stuff” Happens

November 1, 2013

Dallas was hosting Denver one Sunday and the experts were expecting a real shoot-out. Little did they know that the score would be knotted at 48 going into the final moments.

Two quarterbacks were playing their trade while it appeared... Read more about Sometimes “Stuff” Happens

Am I The Only Lazy Slug Out There?

October 1, 2013

My phone rang last night. The display on the base of the phone read “Unidentified Caller.” I don’t usually answer the phone when I see this displayed … but last evening I did.

The person asked for Mike Marchev. I said,... Read more about Am I The Only Lazy Slug Out There?

Lessons from the TV Show: The Shark Tank

September 1, 2013

Although I am not a big fan of television, I found myself channel-surfing last night when I came across The Shark Tank. Hopeful entrepreneurs plead their case in front of four potenial investors in hope of gaining a little interest in the form... Read more about Lessons from the TV Show: The Shark Tank

Change Your World!

August 1, 2013

Some people walk around looking as if they have just lost their best friend. These people are communicating to the world that life is, and will continue to be, an unfair experience. Daily existence is a total drag while life offers nothing in... Read more about Change Your World!



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